We’re putting Edmonton on the map.
When it comes to developing Edmonton’s creative economy, access matters.
And creating access is part of my job—whether it’s ensuring HBO or Sony have the resources they need, or making sure we can set a first-time local filmmaker, game developer or esports athlete up for success.
Access matters because when our creative sector thrives, the whole region benefits. This sector brings jobs, investment, and global visibility, but also strengthens the cultural fabric that makes Edmonton worth visiting, living in, and investing in.
Since stepping into the role of CEO at Edmonton Screen earlier this year, I have been working to facilitate access to this vibrant city and its remarkable creative talent. And that work starts with ensuring people around the world know what we have to offer. So I’ve been taking Edmonton’s story abroad. The next few months include stops at Gamescom in Germany—the largest gaming convention on the planet—and the Venice Film Festival. These trips are about making sure Edmonton is top of mind when the next creative projects are being imagined.
Our invitation is simple: Edmonton is a city with remarkable creative assets. We have a vibrant arts scene, a pool of world-class talent, competitive film/tv incentives, and national co-production agreements with more than 60 countries, giving producers and creators the ability to deliver at the highest level.
Any world-class city is defined by the way it makes you feel when you walk its streets, the way you connect with its people, and the creative energy you experience while you’re here. Our creative industries are central to that experience, and it’s an honour to showcase them on a global scale.
The more we champion and invest in our creative sector, the more it will tell Edmonton’s story for us—on screens, in festivals, in gaming and across every creative platform.
From what I’ve seen in my travels so far, the world is ready for Edmonton and we’re ready to welcome them into our story.
